Rashi Shetty
UI/UX Designer
Email:
Let's Get Social
A Bit About Me
Hi there! My education led me to become a knitwear designer, but I did not want to limit myself to fashion, so I decided to dabble my feet in visual design. The transition from fashion illustrations to wireframes and garments to high-fidelity prototypes, made me realize that design thinking can be applied anywhere and everywhere! Currently, I enjoy untangling technical complexities to create content that is straightforward, user-centric, and easily comprehensible.
Beyond work, I relish exploring international cuisines, whether through travel experiences or by experimenting in my own kitchen. Additionally, I indulge in digital illustration as a pastime.
Work Experience
June 2021 - July 2022
Product Designer, Nearby Technologies Pvt. Ltd.
Nearby Technologies is a leading fintech company focused on digital payments and financial solutions. In my role as Product Designer, I redesigned and developed products that enhanced user experience and engagement.
-
Drove 10% growth in monthly GTV through the redesign of the flagship payment service by collaborating closely with developers to ensure design integrity and feasibility.
-
Increased app downloads to over 100k by developing an end-to-end app for a retailer platform.
-
Reduced project turnover time by 50% with a streamlined design system on Figma.
-
Won People's Choice Award for making two-factor authentication 15% smoother.
July 2019 - Dec 2020
Designer, Future Enterprise Ltd.
Future Enterprise Ltd. is a major retail company specializing in consumer goods and services. As a Designer, I focused on improving user engagement through strategic design enhancements.
-
Achieved 20% higher user engagement and conversions by revamping B2C e-commerce website product listings.
-
Elevated user satisfaction and refined design strategies by developing actionable user personas through user research.
-
Conducted trend research and analysis via forecasting and market surveys.
Skills
-
User-Centered Design
-
User Behavior Analysis
-
Collaboration and Communication
-
Usability Testing
-
Empathy
-
Figma Proficiency
-
Responsive Design
-
Prototyping
-
Information Architecture
-
Data Visualization